Available Course
What Journalists Can Learn from Marketers - Practical Audience Building for Small Independent Newsrooms
English
Small newsrooms rarely have marketing teams — yet they still need audiences who understand their work, return to it, and support it.
This course offers a practical marketing perspective tailored for independent journalism, showing how selected marketing concepts can strengthen audience relationships without compromising editorial values. Through a real-world case study, participants gain clear, transferable insights and leave with one concrete step they can apply immediately.
Learning outcomes
- A marketing lens adapted specifically for small, independent newsrooms
- A clear understanding of who your audience really is (beyond “the general public”)
- Practical insight into inbound thinking and how readers discover and trust journalism
- A simple framework for mapping the reader journey from first contact to support
- One actionable improvement you can implement right away
In order to begin this course, you must first login or register.