Available Course
How to Build Trust With New and Hard-to-Reach Audiences
English
The course is led by Zoltán Sipos, the editor-in-chief of Átlátszó Erdély, an investigative outlet covering the 1,2 million Hungarian minority community living in Romania. This lesson consists of a short explanation video, step-by-step instructions on how to report and how to build trust, and interactive exercises to test your newly acquired skills.
Learning outcomes
- Know the specific problems your audience/community faces.
- Know how to tailor your content in a way that meets the needs of your community.
- Find topics/story ideas that bring people together.
- Gain skills to report in a community that doesn’t trust media.
- Interpret feedback to know whether you are on the right track.